About Umdaf

Thoughtful ecommerce, built for the long term.

Umdaf is an ecommerce and wholesale business offering carefully selected everyday products on Amazon Marketplace, with its own online store at umdaf.com. Umdaf is operated by Umar Nadaf LLC.

What we do

Retail with care, wholesale with integrity.

Umdaf sells useful, well-made products across Home & Kitchen, Pet Supplies, Sports & Outdoor and Beauty & Personal Care. We source products through brands, manufacturers, authorized distributors and wholesale suppliers, and present them online with accurate information and quality imagery.

We believe good ecommerce comes down to fundamentals done well: the right products, honest presentation, a smooth shopping experience and dependable relationships with the businesses that supply us.

How we work

The principles behind Umdaf

Professional presentation

Every product page should help customers make a confident, informed decision.

Lasting supplier relationships

We work with suppliers in an organized, transparent and respectful way.

Customer-focused shopping

Clear policies, secure checkout and helpful support.

Honest business practices

We describe our business, products and partnerships accurately.

Company identification

Umdaf and Umar Nadaf LLC

Umdaf is the online store name used by Umar Nadaf LLC. Orders placed on this website, supplier relationships and business correspondence are handled by Umar Nadaf LLC under the Umdaf name.

Where we are headed

We are building Umdaf step by step: growing our product range within the categories we know, developing additional marketplace channels and establishing long-term relationships with brands and suppliers who share our standards.

Broader, carefully selected product range
Additional marketplace sales channels
Genuine, long-term brand partnerships
Helpful product guides and content

Brands & suppliers

Let’s Build a Long-Term Partnership.

If you represent a brand, manufacturer, authorized distributor or wholesale supplier, we would be glad to hear from you.